01Starting point
How did the client work before?
Events were organised through a web system and by e-mail. Prospects and members first had to register by e-mail and then confirm their registration again – two separate steps.
Only upcoming events were visible in the system. There was no overview of past events, nor a central overview of the members and their industries. Who else would attend an event was shared manually by e-mail before the date. This limited the possibilities for targeted networking.


